Your privacy is critically important to us. At On the Red Road we have a few fundamental principles:
•We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your income level or education level for no apparent reason.)
•We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
•We don’t store personal information on our servers unless required for the on-going operation of one of our services.
American-Indians.org (“On the Red Road”) operates several sub-sections of the American-Indians.org domain, including American-Indians.org (the original version of our website), American-Indians.org /catalog2/ (our online catalog), and American-Indians.org /native-americans/ (our website redesign that is currently a work in progress). It is On the Red Road’s policy to respect your privacy regarding any information we may collect while operating our websites.
Like most website operators, On the Red Road collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. On the Red Road’s purpose in collecting non-personally identifying information is to better understand how On the Red Road’s visitors use its website. From time to time, On the Red Road may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
On the Red Road also collects potentially personally-identifying information like Internet Protocol (IP) addresses. On the Red Road does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.
Gathering of Personally-Identifying Information
Certain visitors to On the Red Road’s websites choose to interact with On the Red Road in ways that require On the Red Road to gather personally-identifying information. The amount and type of information that On the Red Road gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a free member account to provide a username and email address. Those who engage in transactions with On the Red Road – by purchasing items from our online catalog, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, On the Red Road collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with On the Red Road. On the Red Road does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
On the Red Road may collect statistics about the behavior of visitors to its websites. For instance, On the Red Road may monitor the most popular article authors on the site or use spam screened by the Akismet service to help identify spam. On the Red Road may display this information publicly or provide it to others. However, On the Red Road does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
On the Red Road discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on On the Red Road’s behalf or to provide services available at On the Red Road’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using On the Red Road’s websites, you consent to the transfer of such information to them. On the Red Road will not rent or sell potentially personally-identifying and personally-identifying information to anyone.
Other than to its employees, contractors and affiliated organizations, as described above, On the Red Road discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when On the Red Road believes in good faith that disclosure is reasonably necessary to protect the property or rights of On the Red Road, third parties or the public at large. If you are a registered user of an On the Red Road website and have supplied your email address, On the Red Road may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with On the Red Road and our products. We primarily use announcements on our website to communicate this type of information, so we expect to keep this type of email to a minimum.
If you have subscribed to receive our weekly newsletter or product notifications, we will use your email address to deliver those subscriptions.
If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. We may also use your question as the basis of our weekly Mailbag Question, so others may benefit from our detailed answer to your inquiry about a specific subject.
If you send us comments related to your satisfaction with an item you purchased from our online catalog, we may publish your comments as a review of that product.
On the Red Road takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
We use a cookie, for example, to track the items you put in your shopping cart when you place an order in our online store, or to tell you are logged in as a registered member, so that you can access portions of our website that are reserved for registered members, such as article submission forms.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.
We also utilize affiliate links to recommend products we think would be of value to you. If you click one of these links and subsequently buy something on the affiliated site, we receive a small commission which we use for the upkeep of our American-Indians.org website. However, you will pay the same price for the product whether you reach it from one of our affiliate links or go to the advertiser’s site via a direct URL link typed into your browser.